Web Wise Business – websites scotland (and beyond)
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Website Marketing – exclusivity
Another method of attracting visitors to your website is to offer something exclusive to your online customers, or those who use your website to contact you or perform a desired action, that wouldn’t otherwise be available to them. Letting potential customers know they could be getting a better deal by buying from you online will not only encourage visitors, but it can also reduce your overheads too as you could save on costs for offline, such as store fronts, displays, flyering etc.
As web designers, we regularly discuss with our clients how they could offer exclusivity to visitors and reduce their business costs by effectively utilising their website.
Website Marketing Scotland – competitions
Once you have your website looking and working how you want it to, the next step is to get visitors to the website. While not an easy task, there are a number of techniques you can use to encourage traffic to your website, one of these is running a competition.
Competitions incentivise people to perform a specific action from simply visiting your website, to completing a survey, providing you with contact information, or playing a game to name but a few. Competitions are a good way to create a buzz about your website and also to generate links to your site from various forums and social media websites. Why not speak with your web designer about running a competition on your website.
