Web Wise Business – websites scotland (and beyond)
website development and websites Scotland from web wise businessArchive for web design scotland
Pay Per Click Marketing – Brand Name Targeting
An important tip to remember when it comes to Pay Per Click (PPC) marketing is to determine what you gain by targeting your own brand name. If you already hold the first spot in the natural search rankings for your brand name, then spending money on PPC for the term is a wasted effort. Since visitors are already searching for you (they’ve entered your brand name), you will simply end up paying money to get people onto your website that were going to visit it anyway.
Targeting your own brand name should only be done when you do not hold the number one spot in the natural search results for the term, or if your brand name is a commonly used term or name, such as Web Design Scotland.
Website Marketing – community
Establishing a community on your website can be a great way to encourage visitors and develop visitor and user brand loyalty. If, for example, you sell cars on your website, then it stands to reason that the people who might buy cars from this website probably also like to talk about them too. Providing a space for these users to do so and regularly encouraging and steering discussion can not only be a good way to foster an active community under your own brand, it can also allow you to further promote your products and influence potential buyers.
However, establishing a strong community is not something that can be done easily, it requires a lot of time, effort and hard work to create a site with which users will want to interact with. If you think it is worth doing and could work for you, make sure you have something slick that meets visitors expectations when they arrive. If it doesn’t, they are potentially lost forever.
If you’d like to discuss developing a community website, as web designers Scotland, we would be happy to help.
Website Marketing – exclusivity
Another method of attracting visitors to your website is to offer something exclusive to your online customers, or those who use your website to contact you or perform a desired action, that wouldn’t otherwise be available to them. Letting potential customers know they could be getting a better deal by buying from you online will not only encourage visitors, but it can also reduce your overheads too as you could save on costs for offline, such as store fronts, displays, flyering etc.
As web designers, we regularly discuss with our clients how they could offer exclusivity to visitors and reduce their business costs by effectively utilising their website.
Website Marketing Scotland – competitions
Once you have your website looking and working how you want it to, the next step is to get visitors to the website. While not an easy task, there are a number of techniques you can use to encourage traffic to your website, one of these is running a competition.
Competitions incentivise people to perform a specific action from simply visiting your website, to completing a survey, providing you with contact information, or playing a game to name but a few. Competitions are a good way to create a buzz about your website and also to generate links to your site from various forums and social media websites. Why not speak with your web designer about running a competition on your website.
ecommerce in times of economic gloom
We seen a wee rash of businesses looking for something to help them throught the anticipated economic gloom of 2009. Typically it’s been businesses that haven’t seen the need for a web presence – or in some cases a good web presence (a bad web presence seems to have been ok in previous years). Now, however, things look different – and those new entrants have some pretty big ideas.
The need for ecommerce websites seems to be on the up. Folk seem to have tumbled that a website is fine – but how do you convert a customer into a piece of business? And the answer is – if they are on the site make sure they have the option to buy!
