Web Wise Business – websites scotland (and beyond)

website development and websites Scotland from web wise business

Archive for seo

Web development in Scotland – flash

April 28, 2009 at 12:17 pm · Filed under websites scotland and tagged: , ,

Flash can produce some great looking sites but it can be expensive to put together and it is not very SEO friendly at the moment. By all means use flash but use in sparingly and don’t blow the budget. As web developers we can come up with decent features without resorting to flash.

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Web development in Scotland – micro sites

March 22, 2009 at 12:03 pm · Filed under websites scotland and tagged: , , ,

If you have a site with a great deal of information and diverse products you may decide to build one or more Micro Sites. This helps with customer focus and to some extent can also help build the back links that can influence SEO and Pagerank. In the world of the web an extra website might be worth the effort.

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Web development in Scotland – promotion

March 19, 2009 at 12:01 pm · Filed under websites scotland and tagged: , , , ,

Once you have your website you will want to promote it. As web developers we also offer SEO and marketing advice. In short the best way to promote your website is through Word of Mouse – so use blogs, social bookmarking, online PR and PPC. And of course get your SEO act together.

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Web development in Scotland – structure

January 28, 2009 at 11:40 am · Filed under websites scotland and tagged: , ,

When you are laying out your website it is important to think about the website menu structure. As web developers we have got used to going this and it sort of becomes obvious. For new comers think about logical groupings of products and services and keep them together. For SEO purposes ensure that you don’t put too many different things you do on one page – ideally one page equals one message.

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Web development in Scotland – copy

January 25, 2009 at 11:37 am · Filed under websites scotland and tagged: ,

The copy on your website is arguably the most important thing on your website. As web developers we have taken the view that it’s easier for us to do the first draft and then let customer’s tweek it. We have found that it can be a bit of a challenge for some folks new to the web to come up with the correct copy. And of course ideally it should be written with SEO in mind. So we do the first drafts to get things moving fast. Nonetheless copy with a strong sales message is essential.

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