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Pay Per Click Marketing – Landing Pages
When creating you Pay Per Click (PPC) marketing campaign it is worth putting some careful thought into which pages you want the adverts to send traffic to, what those pages will look like and what you want the visitors to do once they are there. As these pages will have a large impact on the conversion rate of your traffic with regards to the desired action you want them to take, it is important to make sure that the page makes the right first impression by looking good. It is also important to ensure that the page provides the visitor with roughly what they were expecting. There is no point targeting the term “florist” with your PPC only to try and sell recruitment services!
Finally, make sure that it is as simple as possible for the visitor to achieve your desired action, whether that is buy your products or provide you with contact details.
Pay Per Click Marketing – Keyword Targeting
When setting up your Pay Per Click (PPC) advertising campaign, it is important to do some thinking and research on keyword terms you wish to target. The best place to start is by taking a look at the Google Adwords Keyword Tool to get an idea for which terms are well searched for already and how competitive they are in terms of people already targeting those terms.
