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Pay Per Click Marketing – Test The Water
Pay Per Click (PPC) marketing, while a potentially very effective online marketing tool, is not necessarily guaranteed to work well for every business. Therefore, it is worth trialing on a sample of keywords related to your business in order to determine it’s effectiveness.
Obviously, the sample you test on should be terms that you do not currently rank highly for in the organic search results. After a month, you should be able to determine how successful PPC is likely to be for helping bring traffic to your website.
It is worth bearing in mind that, while PPC may bring high volumes of traffic to your website, it is unlikely to improve conversion to sales for your website. Ultimately the quality of the page that your PPC advert directs visitors to will determine whether or not a visitor decides to act. These landing pages therefore need to make it absolutely clear to the visitor the action which you wish them to take, whether that be to make a purchase, register for a competition, provide contact details for a call back form etc.
For more advice on PPC, and online marketing visit the Web Wise Business website.
Pay Per Click Marketing – Landing Pages
When creating you Pay Per Click (PPC) marketing campaign it is worth putting some careful thought into which pages you want the adverts to send traffic to, what those pages will look like and what you want the visitors to do once they are there. As these pages will have a large impact on the conversion rate of your traffic with regards to the desired action you want them to take, it is important to make sure that the page makes the right first impression by looking good. It is also important to ensure that the page provides the visitor with roughly what they were expecting. There is no point targeting the term “florist” with your PPC only to try and sell recruitment services!
Finally, make sure that it is as simple as possible for the visitor to achieve your desired action, whether that is buy your products or provide you with contact details.
