Google have turned back on Adwords for gambling businesses in the UK. It’s sure to be unpopular among some but for Google it sees them re-enter a market that US congress pushed them out of 4 years back.
Seeing them re-enter the advertising market for gamblers is a wee bit surprising. Only last year Linden Labs had to duck out of gambling because of cross border legal issues. They got hosed by their gambling second lifers – but stuck to their guns for fear of legal pursuit by the US of A.
The change in mood will see new revenues at a time when it is expected that financial institution advertising will drop – so good timing. Profits at Google continue to improve – the numbers are staggering. What Google sees as profit – most would see as a GDP. More comment on the Web Wise Business news page – web development news.